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DuolingoXR
Spatialized Duolingo concept, built within the constraints of a design sprint.
Early research revealed an entangled problem space: household food waste often stems from food and cooking habits, and is exacerbated by the stressors of college life and young adulthood. Not only do these behaviors create waste; they also negatively impact young adults relationship with food.
Food and Cooking Habits survey Surveyed 20 college students to learn about their relationship with food, and conducted a student interview to better understand what factors might be influencing any food challenges.
Benchmarking Reviewing existing products and assessing whether they address the food challenges experienced by college students.
Secondary research What is the relationship between college student cooking habits and food waste?
Why include food waste? Food and packaging waste are two of the largest sustainability challenges in the United States. The primary causes of consumer food waste are routine or habit related.
Convenience Low friction for all points of user journey – purchasing, storing, cooking, and cleanup
Flexibility Useable even with a chaotic schedule
Accessibility easy to understand recipes regardless of cooking confidence (and cost accessibility, too)
Much of expense of current meal kit offerings comes from shipping fragile produce, such as excess packaging material, refrigerated trucks, or expedited shipping. This issue is addressed by limiting the meals to shelf stable ingredients.
Custom packaging design was ultimately too expensive to produce and too inconvenient for the user to recycle. Because these challenges conflicted with users needs, fully custom packaging was eliminated in favor of OEM options with custom branding.
Benchmarking a variety of OEM mailers, assessing which best meet project criteria and user needs.
Core values set tone of the customer-brand relationship and inspire the visual brand language.
Logo and wordmark used on the website and on packaging
Style guide includes colors and typography to be used on website and physical goods
Website and UX how customers order POSTA kits and interact with the brand
Physical goods design includes the mailer patterning and recipe cards
The POSTA website is where customers order kits and view recipes. Core pages include:
Landing page explains how POSTA works and directs users to order their first kit
Onboarding quiz optional quiz that gives recipe recommendations based on needs and preferences
Recipe browser view all available recipes and digital instructions
Each kit contains 4 servings; enough for a family or for one person to prep for multiple days. When users are done cooking, they can put the whole mailer (including the shipping label) in their curbside recycling bin.
POSTA kits were sent to ten college students who provided product feedback throughout their experience.
Student testers responded to surveys before and after cooking their test kits. Comparing before and after survey responses, their average enjoyment of cooking increased after cooking the kit.
~ POSTA beta tester, College Student, Age 21
