FESTOOL DEXTRO
A student project exploring the visual brand language of FESTOOL, resulting in a multi-material specialty saw for professional craftspeople.
Role
Student Product Design Project
TOOLS
Fusion360, Blender, Adobe CC
TIMELINE
12 Weeks, Summer 2024
Brand alignment Learn how to analyze and design within an existing visual brand language (VBL).
Product design Design a line extension for an existing power tool brand using qualitative and quantitative research.
User Research Interviewing handheld power tool users, user experience mapping to identify pain points.
Brand Research Studying the FESTOOL visual brand language, identifying FESTOOL enthusiast’s needs, and analyzing the existing FESTOOL product catalog for opportunity areas.
Market Research Locating opportunity areas by comparing competitor products
Research on the FESTOOL product catalog shows the lack of a versatile, compact handheld cutting implement, which would be solved with the inclusion of a subcompact circular saw.
The subcompact handheld circular saw (SHCS) is available from both notable (Makita, DEWALT, Milwaukee, RIDGID) and generic brands. Market research revealed the lack of a professional grade, sleek version of this device, presenting an opportunity for brands such as FESTOOL.
Qualitative research methodologies, and how to analyze and display findings
Construction and organizational techniques for complex, multi-part assemblies
How to prioritize/deprioritize tasks/features in order to meet a deadline/deliverable
